It is an everyday watch that can be worn everyday of a man’s life. No matter what he does. Or where he goes. There are no exceptions. It was designed and constructed to be worn in the most challenging situations he can face. In the unfolded darkness of the deepest oceans. On mountain peaks that stretch out into space. Through the unleashed hellfires of active volcanoes. Men have bridged these frontiers, and Rolex was there, too. Not by coincidence, but by design. And the men who wore them knew the value of their Rolex. Just as men who guide the destinies of nations and shape the future of the world know Rolex. For the importance of precise timing is not exclutive to men who brave physical dangers. Nor does it carry the same measure of urgency to the masses of humanity. The men who represent our common interests in matters of earthly importance must certainly have perfect timing. So they cannot be compromised by time, or a sudden and unexpected lack of it. These men may never wear their Rolex to the peak of Mt. Everest. Or to the 7 mile depths of the Marianas Trench. Or even to the glowing rim of a volcanic furnace. But they appreciate knowing that they can always depend on their Rolex, whatever the circumstances. More than that, they understand why it takes a year to make each Oyster Perpetual Chronometer.
The Rolex Perpetual Mechanism
The ability of a chronometer to measure time with consistent accuracy depends on its powerplant. That is, the self-winding mechanism which enforces a steady flow of power through the mainspring. Rolex Perpetual rotor keeps the mainspring at optimum tension to prevent power from fading. The rotor is a semi-circular plate, pivoting on its own axis, and itself, powered by gravity. It responds to wrist movement by rotating in either direction, which winds the mainspring. The rotor is fully jeweled and fitted with oversized gearwheels for maximum motion sensitivity and minimum friction and wear.
It is what makes all Rolex chronometers self-winding, and consistently accurate.
